Cheerios giving away wildflower seeds to #BringBackTheBees

Cheerios giving away wildflower seeds to #BringBackTheBees”

Last year, Cheerios' goal of distributing and planting 100 million wildflower seeds was greatly surpassed, reaching 1.5 billion seeds.

In a stark reminder that the world's population of bees is plummeting, Cheerios pulled its mascot, Buzz the Bee off the box of Honey Nut Cheerios. "Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz", Cheerios posted. "More than two-thirds of the crops used to feed people, accounting for 90 percent of the world's nutrition, are pollinated by bees". Furthermore, one in three bites of food that humans eat is made possible by bees and other pollinators.

General Mills has pulled its bee mascot Buzz from Honey Nut Cheerios cereal boxes in the United States to mark the start of the brand's #BringBackTheBees campaign to help support pollinator conservation.

To further encourage Canadians to plant wildflowers to help bring back the bees, Honey and Walnut General Mills and Cheerios will launch experiential activation in downtown Toronto.

The giveaway will run through spring.

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Bees play a critical role in our food supply. His disappearance is part of General Mills' campaign to raise awareness about the dwindling population of bees.

The maker of Cheerios is facing some controversy over its "Bring Back the Bees" campaign.

In a statement, said the flower varieties "were selected for their flowers which produce nectar and pollen that are attractive to bees and other pollinators". "By taking the bold step of removing a well-established brand symbol from its packaging, General Mills is further challenging marketing's conventional thinking to underscore its point".

Cheerio's has chosen to use their platform to stand in solidarity with bees that are at risk of extinction, like the rusty patched bumblebee, which was declared endangered this year.

"No one thing here is going to save the day, but the more ears that get tuned into the situation, the more likely we're going to end up with a better situation".

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